Marketing With Articles: 7 Article Marketing Habits (And How You Can Benefit From Them)

There are stereotypes, trends and quirks of every professional practice, and article marketing is no exception. When you’ve been writing for a while, you’ll start to notice a few in your own behaviour and approach to article marketing. You may not notice them at first, but sooner or later you’ll take a step back and say, “Hey, that thing that I do without even thinking about it is a little odd.”

Here are 7 such oddball things I’ve noticed myself doing in my life as an article marketer. Do you see yourself in any of these? Can you see yourself harnessing any of these quirks to your advantage?

1. Number Addiction

List articles are a great way to go for article marketing; it’s a simple format with a lot of uses, and it’s easy to use numbered lists as templates for articles that teach their audience. However, when you get hung up on using the same numbers over and again, you might start to notice. Ever cut a list short or stretched it out so you can have a top 5, 7 or 10 tips for your readers? Then you’re a number addict!

I do this all the time without even thinking about it. Some numbers just have a better ring to them than others, and if you look for “top tip”-style articles online, you’ll find a lot of other authors stick to the same set of two or three numbers too.

2. Self-Deception

This doesn’t have to be a bad thing. Article writing can be fun, but sometimes all writers go through a slump. When it’s been a busy week or there’s been a lot of stress, sometimes writing another article just seems tiresome. This is when self-deception can come in handy. By tricking yourself into writing just a little more, you can fend off procrastination and make sure you’re far more productive.
Especially during times when I just don’t feel like writing, I sometimes resort to turning writing into a game. I’ll tell myself, “Dinner is in 30 minutes–see how much of an article you can write in that time.”


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