What Is Domain Authority? and it is ranking factor in 2023?

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In this article we’ll explain What Is Domain Authority? and is it important ranking factor?

Basically Domain Authority (DA) is a search engine ranking score created by famous all-in-one SEO software suite Moz.com that shows predicted data about how likely a website is to rank in search engine results.

Above showed Image describes some information about on which basis Moz Predicts how website will likely to rank in search engines. In basis of this image you will surely understand What is Domain Authority.

now let’s know more about What is domain authority, and is it ranking factor?

Domain Authority calculated using dozens of factors, including the number of linking domains and the total number of links. The score is displayed on a 100-point scale basis.

There are also Different SEO Platform’s that Calculate’s Domain Authority like “Ahrefs,Semrush and Majestic“.

In the answer of “What Is Domain Authority?”

VentureSkies describes it as follows:

“The domain authority of a website describes how important the site is for a specific targeted subject area [and] relevance with respect to … search words..”

There are guides everywhere on the internet about how you can grow your website’s Domain Authority for first rankings in search result pages.

But does a higher Domain Authority actually result in better rankings?

Many articles on the internet discussing Domain Authority refer to it as a search engine ranking score and suggest it is a good predictor of how well a website will perform in SERPs for targeted keyword phrases.

This can lead some to believe that Domain Authority is a ranking factor for search engines like Google.

There is even Twitter about this available that in 2020 from the co-founder of Moz, Rand Fishkin, showing internal documents from Google, suggesting Google does have a domain authority-like metric.

Moz’s website says its Domain Authority score does not impact Google search results.

“Domain Authority is not a Google ranking factor and has no effect on the SERPs.”

In 2015, Gary Illyes, Chief of Sunshine and Happiness at Google, was asked about is authority passing from HTTP to HTTPS. His response:

“We don’t have “authority”, but signals should pass on, yes.”

In 2016, Illyes answered a question about whether adding or removing pages from a website affected its domain authorityor not? He answered.

“so, my problem is that I don’t know of anything in ranking that would translate to “domain authority”, so can’t answer”

once Mueller was asked how important Domain Authority was to crawling webpages faster on Twitter.

“Just to be clear, Google doesn’t use Domain Authority *at all* when it comes to Search crawling, indexing, or ranking. This is pretty clear on their site.

We do, however, index tweets that talk about it.”

Up until that point, Google representatives were clear that there is no use of anything like Domain Authority. However, in a late 2020 interview with SearchLove, Mueller was quizzed on whether Google had a domain authority-like metric.

Unlike the ones before, this answer hints at a possible DA-like metric in Google’s algorithm.

“I don’t know if I’d call it authority like that, but we do have some metrics that are more on a site level, some metrics that are more on a page level, and some of those site-wide level metrics might kind of map into similar things.”

While Mueller once said something like that “Google has metrics that map into similar things as Domain Authority” but he has repeatedly denied the use of Domain Authority by Moz on Twitter and Reddit.

He also noted that they don’t call anything they do internally like“domain authority.”

That’s why we conclude that “DOMAIN AUTHORITY” is clearly not a Ranking Factor.

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